Ryan Vet

USA TODAY bestselling author and international speaker helping leaders navigation generational change and growth.

Gen Beta

Jan 6, 2026

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11 min read

The Future is Born: Gen Beta has Arrived

The latest generational cohort, Gen Beta, was officially born on January 1, 2026, marking a new era and a new generation.

Ryan Vet

Culture and Society

Dec 30, 2025

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15 min read

How I’m Thinking About 2026

AI acceleration, cultural polarization, trust erosion, and the signals already shaping the next generation before 2026 even arrives.

Ryan Vet

Religion

What Gen Z’s Relationship With Christmas Reveals About the Future of Faith

Dec 23, 2025

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14 min read

What Gen Z’s Relationship With Christmas Reveals About the Future of Faith

How Christmas reveals a generational divide in faith from rising belief to nstitutional skepticism.

Ryan Vet

Artificial Intelligence

The Cost of Waiting: How Social Media Exposed Our Blind Spot About AI

Dec 16, 2025

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13 min read

The Cost of Waiting: How Social Media Exposed Our Blind Spot About AI

While Australia pursues phone bans, others wait. We hesitated with smartphones and social platforms. AI won’t give us decades to recalibrate.

Ryan Vet

Linguistics

The Rise of Fragility: What We Created When We Tried to Keep Kids Safe

Dec 9, 2025

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13 min read

The Rise of Fragility: What We Created When We Tried to Keep Kids Safe

How a safety-first culture unintentionally reshaped childhood and what it means for every generation.

Ryan Vet

Artificial Intelligence

When AI Becomes Santa: What Black Friday Just Told Us About the Next Generation

Dec 2, 2025

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12 min read

When AI Becomes Santa: What Black Friday Just Told Us About the Next Generation

How algorithms, rising prices, and an experience-first mindset are rewriting the meaning of holiday shopping.

Ryan Vet

Mental Health

From Chandler Bing to Gen Z: The Thanksgiving Rebellion Reshaping the American Family

Nov 25, 2025

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12 min read

From Chandler Bing to Gen Z: The Thanksgiving Rebellion Reshaping the American Family

From 90s sitcom drama to real-time estrangement, the holiday table is revealing a quiet generational shift in how we show up and why some don’t.

Ryan Vet

Finance

What the End of the Penny Says About the Future of Money

Nov 18, 2025

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14 min read

What the End of the Penny Says About the Future of Money

The oldest U.S. coin just slipped into history. Its quiet exit reveals how each generation has rewritten the value of money and why Gen Alpha and Gen Beta may never see cash, debt, or work the way we do.

Ryan Vet

Baby Boomers

Is the American Dream Dead or Just Different?

Nov 11, 2025

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18 min read

Is the American Dream Dead or Just Different?

New studies show Generations are conflicted about what the American Dream was, is, and will be. And these revelations are telling of our current cultural moment.

Ryan Vet

Linguistics

Why ‘Six-Seven’ Might Be the Most Important Nonsense You’ll Hear All Year

Nov 4, 2025

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12 min read

Why ‘Six-Seven’ Might Be the Most Important Nonsense You’ll Hear All Year

I didn’t want to write this one, but when nonsense starts defining a generation, you pay attention. And we know linguistics are a leading indicator of generational culture.

Ryan Vet

Gen X

What the End of MTV Says About the Future of Generational Culture

Oct 28, 2025

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14 min read

What the End of MTV Says About the Future of Generational Culture

It took a century for sound to travel from a tinfoil cylinder to our pockets. In that time, music went from uniting generations to dividing them by algorithm.

Ryan Vet

Helicopter Parents

The Watched Generation: How Gen Z Is Helping "1984" Become Reality

Oct 21, 2025

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12 min read

The Watched Generation: How Gen Z Is Helping "1984" Become Reality

Orwell imagined fear of Big Brother. Gen Z built a world where being seen feels safer than being unseen.

Ryan Vet

Social Media

Instagram Turns 15: What the Speed of Adoption Is Telling Us

Oct 14, 2025

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14 min read

Instagram Turns 15: What the Speed of Adoption Is Telling Us

It took a century for cameras to normalize, a decade for smartphones, and months for AI. The pace is the point.

Ryan Vet

Helicopter Parents

When Freedom Became Fear: How a Generation Lost Its Courage to Let Go

Oct 7, 2025

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15 min read

When Freedom Became Fear: How a Generation Lost Its Courage to Let Go

Helicopter parenting didn’t appear overnight. It was built on headlines, moral panic, and a fear that safety could replace strength.

Ryan Vet

Gen X

Today Dial-Up Screeches for the Last Time - A Warning Tone for Gen Alpha

Sep 30, 2025

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15 min read

Today Dial-Up Screeches for the Last Time - A Warning Tone for Gen Alpha

Dial-up took years to spread. GenAI took months. The adoption curve isn’t just faster — it’s riskier for the next generation.

Ryan Vet

Artificial Intelligence

The Generation Leading the GenAI Craze Isn’t Who You Think

Sep 23, 2025

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14 min read

The Generation Leading the GenAI Craze Isn’t Who You Think

It’s not Gen Z or Gen Alpha. The GenAI generation is older than you think—shaped by Nokias, Napster, and the first iPhones, they know what it means to adapt and thrive through change.

Ryan Vet

Baby Boomers

The Shock of the Scroll: Gen Z’s Defining Moment

Sep 16, 2025

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19 min read

The Shock of the Scroll: Gen Z’s Defining Moment

How the assassination of a movement leader, seen instantly on millions of phones, could define Gen Z’s formative years the same way King’s death shaped Baby Boomers in 1968.

Ryan Vet

Gen Z

Sep 9, 2025

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12 min read

Gen Z Isn’t Too Sensitive, They’re Sounding the Alarm

From smartphones to suicide contagion, the data shows their struggles are real, and dismissing them could be deadly.

Ryan Vet

Gen Alpha

The Class of 2029 Isn’t Just Digital Natives, They’re Convenience Natives

Sep 2, 2025

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13 min read

The Class of 2029 Isn’t Just Digital Natives, They’re Convenience Natives

Born post-Blockbuster and post-dial-up, these freshmen have never known life without streaming, apps, and Uber on demand.

Ryan Vet

Millennials

Aug 26, 2025

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12 min read

Millennials Weren’t Supposed to Be Entrepreneurs - Here’s Why I Was

Why the “least entrepreneurial generation” might be more entrepreneurial than ever, just in different ways.

Ryan Vet

Gen X

Aug 19, 2025

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10 min read

Sorry Gen X, You're the Least Likely Generation to Become the Next CEO

A unique convergence of generations is shaking up the C-suite, causing a barbell effect, squeezing Gen X out of top seats in organizations.

Ryan Vet

Gen Alpha

Aug 12, 2025

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15 min read

Gen Alpha’s $100 Billion Moment and Why Leaders Can’t Ignore It

Gen Alpha isn’t just spending; they’re setting the stage for the future of work and business.

Ryan Vet

Gen Z

Aug 5, 2025

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15 min read

The Gen Z Stare Is More Than a TikTok Trend

From TikTok trends to the workplace, Gen Z’s blank expression reveals a deeper story about authenticity, screens, and leadership.

Ryan Vet

Future of Work

Gen Alpha Will Never Write a Résumé. Here’s What Will Replace It.

Jul 29, 2025

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12 min read

Gen Alpha Will Never Write a Résumé. Here’s What Will Replace It.

From AI filters to digital portfolios, their skills and micro‐credentials will redefine leadership and hiring.

Ryan Vet

Gen X

The One Word That Explains a Generational Shift You Can’t Ignore

Jul 22, 2025

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10 min read

The One Word That Explains a Generational Shift You Can’t Ignore

From baby names to boardrooms, the rise of individualism is reshaping how we parent, hire, and lead.

Ryan Vet